Beth Bader

I plan user experience and content strategy for online projects, everything from how a client's portfolio of digital presences fit together and enterprise redesigns to a single mobile app.

I love planning and implementing a Sitecore DMS strategy or tackling a personalized content strategy for Adobe CQ and Target. The right content for the right user at the right time and right place is my mantra.

My clients' budgets are at risk, so I use a research-based approach because my clients deserve projects that are based on what we know will work. Over the last decade and a half, my client list has included Assurant Health, Colgate, Microsoft, Dell, Southwest Airlines, among others.

Specialties: Content Strategy, Information Architecture, Research, Sitecore DMS Strategy, Component-based IA.