Join Scrum community members from around the world as they gather together in England for Scrum Alliance Global Gathering: London. You'll find plenty of ways to participate as you share experiences, exchange information, and collaborate with fellow Scrum users. Get value and expert insight that provides you with a framework for evaluating and incorporating Scrum while you learn from experienced practitioners and leaders in the Agile community.

Hello to all my fellow Scrummers out there!

My name is Nigel Baker, and I am the volunteer program chair for the Scrum Alliance Global Gathering: London on the 11th-13th of October.

I'll just tell you all a little bit about myself. (I find biographies so boring myself, so I don't want to torture you with my life history!) I am an Agile Coach working for my own company, AgileBear Ltd. I am a Certified Scrum Trainer, working across the world doing Agile with a variety of companies. I have been involved with Scrum since about 2004, and I've helped the Scrum Alliance with a variety of things in the past (on program committees for previous gatherings, Scrum Trainer Review committees and a variety of behind the scenes stuff.) I have also been quite involved in the UK Scrum scene such as the local User Groups in Bristol, Bath and London - which I am hoping the Gathering will help invigorate with lots of new members!

When I was asked to take this role on, I was instantly excited with the idea and I knew I had to get a vision together for what we wanted to achieve, to help us align, focus and have a purpose behind this event. Why should we come together? Why should people pay to attend? What should the vision be? I sat looking at the Scrum Alliance website, willing inspiration. And there it was, right in front of me. On the top of the screen, staring down.

"Transforming the world of work."

I was inspired, and I quickly constructed a Product Box.

As we can see, the three main features of this Gathering are:

Industry Experts bringing the "cutting edge": New ideas, thoughts, methods, tricks. Let’s get those big brains along and get them sharing knowledge!

Eight Focused Streams of Value: Focusing each room at the Gathering as a theme, as a stream of ideas. Bringing a purpose to each room and allowing us to focus our intentions.

Sharing, Speaking and Learning for ALL. This won't be purely for any one community and it won't just be people speaking at you. The idea of the gathering is this is about community driven learning and content, so we'll reserve an entire day to generate content, ideas, thoughts and workshops to improve what we do. Come to our "Scrum 101" session. Are you "post-Agile" or "beyond Scrum"? Come discuss with the Scrum Alliance community and see if we can draw on each other's experiences.

These three major features come together to help us achieve the Scrum Gatherings (and the Scrum Alliance's) motto: Transforming the World of Work.

This Gathering is around TRANSFORMATION. There is an entire stream of content on Change. The act and form of organizational and personal change. There is a stream on how the Scrum Alliance is helping you do this.

This Gathering is around THE WORLD. We are bringing speakers from outside Scrum to share their thinking on a variety of human-based and organization-based thinking to help us use Scrum effectively and transform. The reason for this Gathering being based in the major travel hub of the world is for the world to come together and share. There will be an entire day dedicated to the community. Via Open Space and Lightning Talks, we will harness the power of the community to solve major questions, share experience and advice, and collectively move the world of product development forward one more step.

This Gathering is around WORK - And how to make it feel like play. Looking at the jobs in Scrum, the framework, what behaviors and tools we can use within Scrum, we will help people harness their own talents and be the best they can be. Not try to make them supermen, but giving them the best opportunities to succeed.

"So why tell you all this? Because I'd love you to come! This is going to be a fantastic event, with all the Scrum "names" from across Europe and lots of new voices sharing great thinking. It's going to be about all of us, running a variety of workshops, games, seminars and discussions on transforming the world of work with Scrum. And it's all going to be taking place in central London, opposite Big Ben itself!

I'm gonna be there - I can't wait to see you too!"

Best,

Nigel

 Want a hard copy of the session schedule and descriptions? Download this handy PDF.

Schedule @ A Glance

Boat Cruise on the Thames
Where: The River Thames!
Date:    Tuesday, October 11th
Time:    18:00 – 20:00
Scrum Alliance along with event sponsor VersionOne and entertainment sponsor Betfair invite you to hop aboard the “Dixie Queen”, a replica of a 19th century Mississippi Paddleboat. Want to bet you'll have a great time cruising from the Pool of London, through Greenwich to the Queen Elizabeth II Bridge and back, with good food, stunning sights, gaming opportunities, and great company -- what more could an attendee ask for?

Scrum Clinics
Where: Plaza Suite 1
Date:    Tuesday, October 11th & Wednesday, October 12th
Time:    See Program Schedule for more details
Back by popular demand, Scrum Clinics are being offered as individual stream for 24/7 walk-in clinic care.  This is the famous Scrum Doctor’s surgery for your Scrum aches and pains, coached by a collection of Certified Scrum Coaches and Trainers.  There will also be panels/workshops on Scrum transitions and typical Scrum practitioner problems, if you have a particular Scrum problem. 1-2-1, group therapy, it's all available for you here.

Scrum Alliance
Where: Plaza Suite Pre-Function Foyer
Date:    Tuesday, October 11th - Thursday, October 13th
Time:    8:00 – 17:00
Want to know what Scrum Alliance have been up to and what it has in store for the community and future Scrum Gatherings?  Drop by to chat with Managing Director, Carol McEwan, Scrum Alliance Board and staff members throughout the week. 

Open Space – Facilitated by Rachel Davies
Where: Ballroom, Conference Level -2 & Plaza Suites, Conference Level -4
Date:    Thursday, October 13th
Time:    8:00 – 17:00
The London Scrum Gathering culminates with a day of Open Space where you can host sessions on topics you're passionate about. You may have experiences to share or a tough question that you need advice on. Bring your topic to Open Space and you'll have the opportunity to pick a time and place for your session. Open Space is often where the most interesting conversations take place, you'll hear from experts and practitioner on lots of hot topics. It's also a great place to share learning games and simulations.

Rachel Davies is co-author of the first "Agile Coaching" book and the UK's leading expert in coaching agile teams. She is internationally recognized and presents at industry conferences worldwide. Rachel has over 20 years experience in software development in a variety of roles from software developer to manager. She has worked as an agile practitioner since 2000 and utilizes a range of agile methods including XP, SCRUM, and Lean/Kanban. She has extensive experience facilitating retrospectives and Open Space. Follow Rachel's blog at http://agilecoach.typepad.com/.

Session Timetable

Tuesday, October 11^th – AM Sessions

Tuesday, October 11^th – PM Sessions

Wednesday, October 12^th – AM Sessions

Wednesday, October 12^th – PM Sessions

Thursday, October 13^th

The first two days of the Gathering are organized into themes, or as we’re calling them, Streams. We’ve listed them below so you can get an idea of what our gathering programme will give you:

1.    Product Owner

2.     ScrumMaster and Coaching

3.     Change and Transformation

4.     Sprint Internals – “ScrumAnd”

5.     Scrum

6.     Scrum Clinic

7.     War Stories

8.     None of the Above – The Bonus Stream!

Product Owner: A Stream on the Job of the Product Owner. How they work, How they connect with the business, what do they do. New tips and tricks, Agile Portfolio Management, Contacting and launching projects and products, Tales of the PO. Case Studies.

ScrumMaster and Coaching: This is about Coaching. Both from an Agile Coach point of view and especially form the point of view of the ScrumMaster. Hints, tips, tricks, coaching methods. How does the SM fit into the wider Organisation? Who makes a good ScrumMaster? Is it a role or a job? How do I coach self-organised teams? Using lateral thinking to innovate, personality types, Servant Leadership and Facilitation.

Change and Transformation: Organisational change is a big part of Agilification and is often where Agile goes wrong. 70% of Change projects fail and Agile is a change. A BIG change, What can we do to help assist that move? Techniques, ideas, problems and health warnings, Cynefin and stories. 

Sprint Internals and ScrumAnd: Scrum is not enough. It doesn’t tell you how to code. Or test. Or cook apple pie. But all are important. (Especially apple pie!) This stream is about “everything else.” What do you do inside a sprint that makes Scrum work? What do you do outside of Scrum to help build great Products?  ScrumAnd… Engineering skills? BDD? Crucial conversations? Whatever it is, it will fall under this stream.

Scrum – A stream about Scrum itself. Ideas, thoughts, learning and how to use Scrum effectively in the 21^st century. Scrum for beginners, How to use a daily scrum to identify impediments. How can we scale? And most importanty, why do we do it!

Scrum Clinic - This is the famous Scrum Doctor’s surgery for your Scrum aches and pains, coached by a collection of Certified Scrum Coaches and Trainers. There will also be panels/workshops on Scrum transitions and typical Scrum practitioner problems, if you have a particular Scrum problem. 1-2-1, group therapy, it's all available for you here.

War Stories - A new stream! This is for people to share their experiences in implementing Agile in their organisations and teams. Electronic Arts, Ericsson, Education, eBay will all be sharing their personal stories about "the war". :-)

None of the Above – The Bonus Stream: Outside Agile? Outside the Box? This is this stream! Surviving a zombie apocalypse as a team dynamic demonstration? That's in this stream! A grand experiment on introducing Scrum, maverick management, learning through failing - This is a stream to generate lateral thinking. A stream of genuinely outside the box content. The aim of this stream is FUN.

Steve Denning is the author of the award-winning books, The Leader's Guide to Radical Management: Re-inventing the Workplace for the 21st Century (which was selected by 800-CEO-READ as one of the best five books on management in 2010), The Secret Language of Leadership and The Leader's Guide to Storytelling.

From 1996 to 2000, Steve was the Program Director, Knowledge Management at the World Bank where he spearheaded the organizational knowledge sharing program. In November 2000, Steve Denning was selected as one of the world’s ten Most Admired Knowledge Leaders (Teleos). He now works with organizations in the U.S., Europe, Asia and Australia on leadership, innovation, business narrative and most recently, radical management.

Steve was born and educated in Sydney, Australia. He studied law and psychology at Sydney University and worked as a lawyer in Sydney for several years. He did a postgraduate degree in law at Oxford University in the U.K. Steve then joined the World Bank where he worked for several decades in many capacities and held various management positions, including Director of the Southern Africa Department from 1990 to 1994 and Director of the Africa Region from 1994 to 1996. From 1996 to 2000, Steve was the Program Director, Knowledge Management at the World Bank.

Keynote: Making the Entire Organization Agile - Traditional management has failed. To deal with a radically different marketplace and workplace, today the whole organization must be focused on creating a stream of additional value to customers through continuous innovation. This reinvention of management reflects in part an application of Agile/Scrum thinking to the whole organization.

Drawing on his award-winning book, The Leader's Guide to Radical Management (Jossey-Bass, 2010), Steve Denning shows how the reinvention of management involves five fundamental shifts in terms of the firm’s goal, the role of managers, the way work is coordinated, the shift from value to values and the shift in communications from command to conversation.

Workshop: Mastering the Basics of Leadership Storytelling - A central challenge for leaders at every level of an organization is communicating what needs to be done so as to inspire enduring enthusiasm for change. In this interactive workshop, Steve Denning shows how a specific kind of story can be used to communicate complex new ideas and spark rapid energetic action towards their implementation. In the workshop, participants learn how to craft and perform a springboard story i.e. a story that communicates a new idea and springs the audience into action. Using a simple exercises and a template, participants are equipped to start crafting their own springboard stories which they can use immediately in their work.

Joe Justice is a Seattle-area lean-software consultant and entrepreneur, and a registered automotive manufacture since 2007. In 2010, Joe's X Prize team, WIKISPEED, tied for 10th place in the mainstream class of the Progressive Insurance Automotive X Prize, a $10 million challenge for 100+ MPG automobiles. Joe has spoken on social web application development, project methodology, and agile best practices to audiences at Denver University, University of California Berkley, Google, The Bill and Ivlelinda Gates Foundation, Rotary International and others. Joe is currently on assignment at Microsoft and CEO of WIKISPEED.

Keynote: Managing a Collaborative Multi-National Team in Real Time Using Agile / Lean / Scrum /XP - Building a 100 MPG Road Car in Three Months  -- Joe shares how he ported software-team best practices back to their roots to compete for $10 million in the Progressive Insurance Automotive X Prize.  Driven by a desire to optimize automotive performance while minimizing cost and environmental impact, Joe formed WIKISPEED, a small, volunteer-driven team. They are manufacturing a revolutionary 100 MPG, gasoline powered, four-seat car with a target price of $17,995.  Joe will walk through how they are accomplishing the seemingly impossible.  Joe will explain Agile applied by using his experience in the Progressive Insurance Automotive X Prize as the example.

Nigel Baker; Event Chair

Session: Scaling Scrum. Many people are struggling with it. Scrum of Scrums. Many people are badmouthing it. Yet I have helped organizations successfully do Scrum on big projects for years. What's missing in these failing implementations? This lecture will focus on all aspects of scaling and scaled problems in semi-Agile organisations, introduce new methods, new ways of approaching old techniques and towards a new metaphor to better help implement the answers: The Scrumbrella.

Gabrielle Benefield is a Certified Scrum Trainer offering courses in the Europe, the USA, Australia and New Zealand through the Scrum Training Institute.  Gabrielle has over 20 years experience building enterprise software and is a founder of the Scrum Foundation, along with Jeff Sutherland, the co-creator of Scrum. She specialises in Product strategy and organisational transformation programmes from diverse industries including finance, telecommunications, energy and gaming.  Gabrielle's company, Agile Lean Training focuses on Product Development, cloud computing and legal services working with the UK Government, and companies from small startups through to enterprise. Gabrielle was Senior Director of Agile Development at Yahoo! leading one of the first large-scale enterprise adoptions of Scrum, XP and Lean, which encompassed more than 250 teams in the US, India, Europe, and Asia. She is co-author of The Scrum Primer.

Susan Atkinson is a commercial lawyer, with over 15 years experience, who specialises in IT with a particular focus on Agile and Lean, and who has worked at some of the top law firms in the UK.

Session: Contracting for Agile -- As the models change so must the contracts that bind them.  Traditional contract models for projects place great emphasis upon conformance to a pre-defined plan. However, this places completely unwarranted trust in the original plan and it blocks organisations from exploiting emergent opportunities.  We live in an uncertain world. The pace of innovation today is unprecedented; the competitive environment changes; business conditions change; end user expectations change; rules and regulations change. Contracts must recognize valuable new information is constantly emerging throughout the project.  Rather than remaining frozen in time, locked to the original plan, contracts must embrace emerging information. 

The presenters have together developed the Agile & Lean Contract Model (including the implementation or Scrum), which draws upon the principles of Agile and Lean to create a contract to survive and even welcomes change.  In addition, the Agile & Lean Contract Model offers other benefits, both for customers and suppliers. It increases the customer's visibility of the development process and consequently the customer's ability to control the process; it offers the supplier greater scope for innovation; it increases the quality and value derived by the customer; and it de-risks the project both for the customer and the supplier.

Together Susan and Gabrielle have acted as thought leaders in bringing together some of the key players in the Agile and Lean community and the legal profession to develop the Agile & Lean Contract Model. In their presentation, Susan and Gabrielle plan to discuss:

• The background to the Agile & Lean Contract Model, and in particular why traditional contract models are wholly inappropriate for projects based on Agile and Lean principles;

• The fundamental premises of the Agile framework which underpin the Agile & Lean Contract Model; the rationale underlying the Agile & Lean Contract Model

• An overview of the Agile & Lean Contract Model; an overview of the charging model, including the pros and cons of the various possible options.

Simon Bennett has been delivering Software Projects ranging from $300M F-16 mission simulator programmes through to hosted web applications across Australia, Asia, the middle east, USA and Europe. The last 11 years have been focused on delivering solutions in an Agile Fashion. Since moving to the UK, Simon worked as project manager in online gaming before taking a position as a CTO in the Finance Sector where he successfully ran on and offshore development using Agile Methods.

Session: The Incentive Trap -- In the majority of cases, Scrum is introduced into an existing environment. The way in which projects are delivered starts to change, but often the successful realisation of the full benefits are impeded by causes that are not immediately obvious. As it turns out, the manner by which an organisation chooses to reward and incentivise its employees can have unexpected, unintended & undesirable consequences. The Incentive Trap allows attendees to experience for themselves the end results of different incentive schemes & then draw their own conclusions.

Rowan Bunning is a pioneer of Scrum in Australia. He was Australia's first CSP and CST. As well as training, coaching and leading Agile adoptions across Australia, New Zealand, the U.K, and Ireland, Rowan has worked as an Agile Coach and ScrumMaster at one of the U.K's leading agile consultancies.

Session: Are You Being Gamed? -- Many barriers to an Agile adoption stem from the psychological level – the (often irrational) fear of the unknown, perceived loss of power, threats to ego, identity etc. To deal with this, many people revert to playing mind and power games.

Drawing on Transactional Analysis and our own experience, this session provides a practical guide to interpreting and resolve problematic interactions in an agile project. It will allow you to foster a more collaborative working environment and be more aware of when you are involved in playing games yourself.

Paul Goddard is an agile coach with experience of working with several scrum teams and projects, and is a keen practitioner and trainer of scrum and agile delivery.  Starting as one of the first practicing ScrumMasters within BT (formerly British Telecom), he now acts as an independent coach for teams new to scrum and agile techniques. His coaching skills have been used on some of the largest agile transformation projects in the world to date, including multiple geographically dispersed teams using an offshore model. Paul's experience with enterprise scrum was widened while acting as a ScrumMaster for Nokia where he was involved with both applying, teaching and coaching scrum.   As an independent coach and trainer, Paul has aided several other companies on their agile journeys in a variety of industries ranging from small independent holiday travel companies through to multi-national technology and consultancy providers.

Session: ScrumMaster - Role or Job? -- To explore a common response to the role of the ScrumMaster as one which can be 'played' rather than 'owned'. More people seem to be questioning if a ScrumMaster needs to be a full time role on the team. This session will discuss both some of the myths and misconceptions as well as create some new artifacts to consolidate our findings.

James Grenning trains, coaches and consults worldwide. With more than thirty years of software development experience, both technical and managerial, James brings knowledge, skill, and creativity to software development organizations that are working to improve their products and how they work.

James’ mission is to bring Agile development practices to the challenging world of embedded systems development. He started his career in embedded systems. The ink is still wet on his book Test Driven Development for Embedded C. Through his career, James has been involved in a lot more than embedded.  He was one of the original extreme programming coaches and trainers with Object Mentor.  He invented Planning Poker, an Agile estimation technique used around the world.  James participated in the creation of the Manifesto for Agile Software Development.

Elizabeth Keogh

Session: Behaviour Driven Development (BDD) -- BDD is a set of practices which help software development teams to have conversations about the behavior of their system and how it delivers value to the project stakeholders. BDD has changed from its early roots as a replacement to TDD and now works as a mini-methodology across the whole software lifecycle. In this talk we look at the original reasons behind the creation of BDD, bringing the focus back to the language and conversations which lie at its heart.

Tobias Mayer is an Agile Coach and Trainer from London, UK, currently residing and working in the USA, with frequent trips to Europe. He has a background in software development, graphic design, theatre arts, and team/groupwork facilitation. He has a keen mind, an anarchic edge and a passion for corporate enlightenment.

Tobias currently works as a change agent, trainer and facilitator, providing coaching and consulting services to teams and organizations making the transition to more agile, trustful and team-centered ways of working. His current core focus is on the Scrum framework, offering both public and private training classes to explore the principles and practices of Scrum. He developed a fast-moving and energizing style of "immersion training" for teams that provides an extremely high yield of knowledge for participants: knowledge that is not just learned, but embodied.

Tobias' coaching work is essentially at a grass roots level within an organization, but more recently he has been exploring how the Scrum principles can be applied within the field of organizational development. He's interested in how management by consensus, and the qualities of self-organization, empiricism and emergence can be used across the wider corporate culture to free the creative spirit and improve both human relationships and productivity.

Session: Dogma-free Scrum: The Why beneath the What -- Scrum is too often understood (indeed sold) as a process or framework that requires compliance to a set of rules. The underlying principles of Scrum are often misunderstood or lost completely in the desperate grasping for a quick-fix solution, making its rules seem random, even stupid.  Scrum is not roles, meetings and artifacts, but something altogether more profound.  This session will challenge the traditional 3x3x3 rules of Scrum, not by rubbishing them but by looking inside them for the true value that lies within. Think of this as a treasure hunt. There are diamonds to be found.

Tom Mellor is a Certified Scrum Trainer and past Chair of the Board of Directors of the Scrum Alliance. He is also the embedded Scrum trainer at State Farm Insurance Companies where he teaches Certified ScrumMaster courses internally to employees. Tom also teaches CSM outside of State Farm. He enjoys working with the broader Scrum community and working in the governance of the Scrum Alliance. Tom spends as much time as possible with his family and occassionally golfs, rides a recumbent bicycle, travels for fun, and instructs scuba diving as a PADI dive instructor

Session: Understanding Each Other: Crucial Skills for Teams, Leaders, and Coaches -- This session will involve discussion and exercises aimed at informing attendees about "crucial skills" team members, leaders and coaches need to have in order to communicate and interrelate effectively. These skills will help team members and others by keeping dialogue safe and by avoiding having to make the “sucker’s choice” of moving to silence or violence in times of stress and conflict. People will have a foundation by which they can tactically approach others to have crucial dialogues.

Roman Pilcher is an Agile product management expert and a Certified Scrum Trainer. He has a long track record in training product owners, and ten years experience in helping companies embrace Agile methods. Roman is the author of three books on Agile and Scrum. Find out more at www.romanpichler.com.

Session: Sin or Salvation: Using Kanban to Prepare a Scrum Project -- Scrum is silent on the visioning activities, the work necessary to prepare a development project. It rather assumes that a product backlog is available before the first sprint starts. What’s more, sprints are not well suited to manage the visioning work. In this talk we offer a simple solution: using Kanban to organise the visioning work. We introduce a Kanban board that helps product owners manage the visioning activities, and we show how the board creates transparency and facilitates collaboration and flow.

Joseph Pelrine is C*O of MetaProg GmbH in Switzerland. He has helped some of the world’s most important companies improve their software development process and successfully transition to Agile. His work focus is on the field of social complexity science and its application to Agile processes.

Sessions: Coaching Self-Organising Teams -- Self-organisation is one of the most misunderstood concepts used in agile practice. If people really understood the dynamics of self-organising systems, they most probably would avoid trying to use it. Instead, they (mis-)apply some ideas, close their eyes, wish real hard, hope that magic happens, and then use the term “unintended consequences” to describe the result. Nevertheless, self-organisation is a basic Agile principle, which Scrum teams are expected to use, so this session will help you learn to understand how it works, and how to implement it in your teams.

Bob Sarni is an Agile Organizational Change Coach, an Agile Mentor and Coach, a Project Management Professional (PMP), a Certified Scrum Coach (CSC) and a Certified Scrum Trainer (CST). Bob uses his deep experience (over 20 years) in project, product, program, and portfolio management to help organizations realize maximum value on their investments by leveraging agile methods and practices for product development. Bob’s expertise is in guiding enterprise transition and implementation of agile’s values and principles. He has experience with small and large teams as well as entire enterprises in the Insurance, Finance, Trading, Telecommunications and Life Sciences sectors.  Bob is active in the agile community and has been a reviewer, stage producer and/or organizer at many Agile 20xx conferences and Scrum Gatherings. Additionally, Bob is a reviewer of CSP, CSC and CST applications for the Scrum Alliance.

Session: Maximizing Sustainable Pace: How Teams Raise Their Own Bar -- The core team members on a Scrum project are continuously engaged over the life of the project, rather than contributing only for certain phases. The team is also focused on delivering potentially shippable product increments in short time-boxes. Agile product delivery frameworks and the focus on self-organizing and cross-functional teams pose a special challenge for the Scrum Team. How can we as a team reach a high performance level and maintain it over a longer period of time, without burning out?  Come hear strategies and practice techniques on how as a ScrumMaster you can help your Agile/Scrum team perform at a peak levels over the entire life of the product development effort.

Bryan Stallings is a Certified Scrum Trainer who has trained and coached over 150 project teams in Scrum and Agile techniques. He is Vice President and Managing Principal at SolutionsIQ, where he leads the efforts of a group of industry-leading consultants that provide strategic leadership to companies working to adopt Scrum and Agile. Prior to this, Bryan was responsible for thought leadership in the enterprise rollout of Scrum at two companies, one of which was acclaimed as the largest-scale Scrum implementation up to that time.

A unique set of capabilities in a combination of disciplines, including Project Management, Process Improvement, Organizational Change and Management Consulting have resulted from Bryan’s fifteen years of international and domestic experience in consulting, information technology, financial services, and manufacturing. Bryan is known for his skill at facilitating collaboration within empowered project teams—across organization, geographies and cultures—and with key decision-makers, in order to foster productive relationships and achieve critical business results.

Session: Agile Release Planning by Example - Too many Scrum teams do not know how to plan beyond the next sprint, and yet customers have no problem establishing their release expectations! Effective agile release planning extends the planning horizon through future release(s) and enables teams to convey their expectation about what is likely to be developed, in what timeframe, and with what risks. While the basic concept of release planning is mentioned in Scrum training courses and books, many teams aren’t doing it because the practice can be a complex activity, one that is best internalized through example and experience. This tutorial will provide participants with both.

Sponsor a Scrum Gathering

When you sponsor a Scrum Gathering, your company’s message is exactly where it should be -- in front of your target audience. Gathering attendees come from all over the world and span the spectrum of Scrum practitioners, from product owners and developers to trainers and coaches.

For more information on how to sponsor a Gathering, please download the sponsorship package, send an email to sponsorship@scrumalliance.org, or contact Yvonne at (905) 281-0555 ext 111.

Gold Sponsor

VersionOne

VersionOne is recognized by agile practitioners as the leader in agile management tools. By simplifying the process of planning and tracking agile software projects, we help development teams consistently deliver software faster. Since 2002, companies such as Adobe, Boeing, bwin, Intuit, Lilly, Lockheed Martin, Oppenheimer, Qualcomm, Sabre and Siemens have turned to VersionOne to help provide greater value to their customers. Agile Made Easier @ VersionOne.com.

Silver Sponsors

agile42 -The Agile Coaching Company

We offer practical process consulting, training and coaching with a focus on lean and agile approaches like Scrum. The efficient combination of management involvement, knowledge transfer, on-the-job team coaching and hands-on tool support is responsible for our success in many international companies.

Betfair

Betfair is the world’s biggest betting community. Customers bet against each other, backing and laying - betting on an outcome not happening - so our odds are often better than bookmakers’. Betfair offers exciting products, including casino, arcade and poker as well as the option to bet in-play and on the move.

RippleRock

RippleRock provide Agile training and coaching services that enable organisations to radically improve their ability to deliver great software to customers. We are Agile specialists and leading exponents of Lean and Agile thinking in the UK, US and India, with the breadth of skills required to work with people, process, organisations and tools.

Book your reservation at Park Plaza Riverbank today, and be sure to mention the Scrum Alliance for a great room rate.
18 Albert Embankment
London SE1 7TJ, UK
United Kingdom
http://www.parkplaza.com/london-hotel-gb-se1-7tj/gbriver

A special room rate of £169.00 + VAT is being offered to all attendees of Scrum Alliance Global Gathering: London. Plus as an added bonus, If you book 3 nights or more over the conference dates you will receive a £75 credit on your room [to be applied onsite at check-out].

Note: Breakfast is included in the room rate for only those staying at the host hotel. Breakfast will not be provided for delegates staying outside the hotel.

To make your reservations at the Park Plaza Riverbank London call +44 (0)20 7769 2415. Use the promotional code "SCRUML" or simply mention that you're attending an event hosted by Scrum Alliance.

Why stay at the conference hotel?

This is where the action is! Networking opportunities are around every corner and in every elevator. Save time getting to and from breakouts and sessions, and enjoy the convenience of going back to your room between events to make phone calls and check emails. We appreciate you making your reservation at the conference hotel where we have negotiated contracts to give you the best value and service. Your reservation also helps ensure we meet our contractual obligations with the hotel.

Download this handy PDF for transportation information and directions to Park Plaza Riverbank London.

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     Please use hashtag #sglon when tweeting about the gathering

Start planning your trip to London right now. We've chosen Park Plaza Riverbank in central London to host the Gathering. It sits alongside the River Thames with nearby access to Big Ben, the Tate Britain art museum, and the London Eye luxury cruiser.

Add some extra days to your trip and make time to visit some of the sites and attractions that make London one of the world's premier tourist destinations. Get up close and personal with wax replicas of famous people at Madame Tussauds -- snap your picture standing next to William Shakespeare, David Beckham, or Her Majesty the Queen.

Speaking of royalty, Buckingham Palace is a must-see, as is the Changing the Guard ceremony outside the castle doors. If your schedule permits, Diana, Princess of Wales' official London home Kensington Palace, and King Henry VIII's royal abode, Hampton Court Palace, are also open to the public.

Indulge your eccentric side with a visit to some of London's quirkier attractions, like the Cartoon Museum, an old operating room housed inside a church, or a museum devoted entirely to fans. London is also brimming with wonderful restaurants, loads of shops, and miles of public parks and gardens.

London's average high temperature in October hovers in the 60s, but bring your galoshes because October also has the highest rainfall of the year. 

18 Albert Embankment
London SE1 7TJ, UK
United Kingdom
http://www.parkplaza.com/london-hotel-gb-se1-7tj/gbriver

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