Manager, Product Management at Macys.com
San Francisco, CA 94105
United States
http://www.macys.com/
October 2011-Present

• Oversees strategic road map for product information management system supporting both Macys.com & Bloomingdales.com driving 40% annual growth and system scalability for a billion dollar e-commerce business.

• Serving as key e-commerce product, content data subject matter expert advising on strategic, and technical directions for accelerated growth initiatives.

• Managing team of Product Managers, supporting multiple projects including faceted navigation, international shipping, usability enhancements, web services, database normalization, delta data processing, dynamic customer recommendations and enterprise data migrations.

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Product Manager at Macys.com
San Francisco, CA 94105
United States
http://www.macys.com/
January 2010-September 2011

• Serving as key e-commerce product, content data subject matter expert advising on strategic, and technical directions for accelerated growth initiatives.

• Oversees strategic road map for product information management system supporting both Macys.com & Bloomingdales.com driving 30% annual growth and system scalability for a multi-billion dollar e-commerce business.

• Managing team of seven Business Analysts, supporting multiple projects including faceted navigation, international shipping, usability enhancements, web services, database normalization, delta data processing, dynamic customer recommendations and enterprise data migrations.

• Conducted focus groups with key user groups to improve overall user experience.

• Assisted in transitioning teams from waterfall process to agile development methodology.

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Senior Business Analyst at Macys.com
San Francisco, CA 94105
United States
http://www.macys.com/
January 2008-December 2009

  • Primary business analyst managing the Macys.com enterprise product information management system known as “Stella”.

• Developed prototypes for business stakeholders to preview features and provide feedback prior to development.

• Created user documentation on wiki, training materials, and taught classes, in both San Francisco and New York City offices, while leading UAT efforts.

• Took initiative in introducing product data standardization system to support faceted navigation optimizing customer experience.

• Effectively translate business and customer requirements into functional and system requirements while forming strong relationships with stakeholders for purpose of extracting requirements and obtaining client requirements.

• Key team member for numerous projects including: Enterprise product information management system (PIM), Macy’s Wedding & Gift Registry, product taxonomy, attribute management, product videos, and usability enhancements.

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Business Analyst at Macys.com
San Francisco, CA 94105
United States
http://www.macys.com/
January 2007-January 2008

• Oversaw daily operations of product information and content management system supporting Macys.com known as "OZ."

• Managed multiple projects from inception to release for enhancements, bug-fixes and data migrations.

• Decreased the time took to resolve issues by migrating to JIRA and served as the main contact for users and developers in resolving blocker issues.

• Conducted GAP analysis, created process models and wrote technical requirements as domain knowledge specialist for business process work flows.

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Assiocate Producer, Registry at Macys.com
San Francisco, CA 94105
United States
http://www.macys.com/
January 2006-January 2007

• Owner of the registry experience for MacysWeddingChannel.com, managed and prioritized project roadmap on a $170K budget dedicated to site enhancements, and content updates ensuring the best online experience for our couples, guests, and customers.

• Oversaw migration of 70,000 customer registries after acquisition of May Department Stores. Wrote business requirements and conducted testing making successful transition.

• Managed relationship with 3rd party client WeddingChannel and enterprise registry systems integration.

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Email Marketing Coordinator at Macys.com
San Francisco, CA 94105
United States
http://www.macys.com/
May 2005-January 2006

• Oversaw two email programs, MacysWeddingChannel.com and THISIT.com.

• Increased click-through rate by implementing image-map linking strategy.

• Developed unique viral marketing program using forward-to-a-friend features.

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