Director, Digital Books at Walt Disney
New York, NY 10011
United States
www.disneydigitalbooks.com
January 2003-Present

Responsible for all aspects of a new children’s online business, including strategic goals and investment plan, staffing and resource allocations, product development and market introduction.

- Lead exploratory market research / wrote initial product specifications
- Developed market introduction strategy for a new children’s category
- Oversaw product development including product design, vendor selection and investment management
- Recruited marketing agency and developed market introduction criteria
- Developed organizational structure for new digital media department and hired internal headcount

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