Kristy Fenton is a Business Analyst focused on local search technologies including syndication and the use of APIs as new strategies to achieve broader exposure for small businesses online.  Kristy is a proponent of adopting SCRUM to help publishers achieve better time-to-market and return on investment through team investment and accountability.  When she's off work, she plays synthezier in a neo-goth band called Modern Witch and hangs out in contemporary art spaces looking for the next new media.

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