Jonathan Lazarini

Jonathan Lazarini has experience of concepting, innovating, designing user friendly solutions by mastering Usability (ISO 9241) and User-centered design (ISO 13407) methodology in brand and IT environments. He is passionate about gaming environment and poker since his young age. His greatest asset is the ability to gather complex business requirements at executive level and leverage them into actionable insights to craft usable, user friendly products. From a user centric perspective, Jonathan also knows how to tackle, understand end users needs when it comes to defining requirements for a wide variety of digital products. He has met 350+ end users during his numerous projects and been able to manage stakeholder expectations, requirements as well. He has an extensive expertise in digital technologies including E-business, Information Technology, Marketing & Branding, Automotive, Defence and Public sector products, but also has a focus on Responsive Design, Gamification, Persuasive Design and Social Media. In a full lifecycle UCD model Jonathan combines abilities to craft business/end-users requirements, elegant digital UIs such as business applications, websites, web/mobile apps, Tablets as well as evaluating product usability. His work ranges from establishing a tailored in house UX process for IT clients to delivering or helping clients to create engaging end to end user experiences across all digital channels.