Agile for Marketing
Course overview
Discover agile marketing
So much more than a methodology, an agile approach to marketing is a mindset that places your customers at the center of everything you do. It's a way of working that emphasizes collaboration, responsiveness to feedback, and adapting when things change.
Through the interactive content, real-world case studies, and practical exercises in this course, you will gain an understanding of agile principles, frameworks, and tools for marketers. You'll be ready to apply these tactics to supercharge your campaigns' relevancy, reach, and effectiveness.
The topics in this course are:
- Introduction to Agile Marketing
- Popular Agile Frameworks for Marketing
- Agile Marketing Practices
- Metrics in ROI and Agile Marketing
- Practical Agile Marketing Techniques
Time: 4 hours
Format: Self-paced, on-demand content
Credential: Microcredential
Prerequisites: None. Check out Agile Essentials if you want a primer before taking this course, although it is not required.
What you'll get: 4 hours of on-demand learning, including story-based lessons, interactive exercises, and quizzes.
Who's leveraging agile marketing?
Professionals including marketing managers, content creators, digital strategists, and data analysts may use agile approaches. But that's certainly not the end of the list. Agile marketing techniques equip anyone in a relevant field to collaborate effectively, adapt to real-time insights, and prioritize high-impact projects.
By fostering flexibility and responsiveness, agile marketing helps professionals drive results in constantly changing, highly disruptive environments.
You'll get insights highly relevant to your career if you're in any of the following roles:
- Marketing and sales professionals
- Marketing and sales leaders
- Digital marketers
- Content marketers
- Social media managers
- Data Analysts
- PR Teams
- Content Teams
- Creative Teams
- Product Marketing Teams
- Paid/Digital Marketing Media
- SEO and PPC Managers
- Individual Contributors
- Marketing analysts
- Entrepreneurs
- Start-up founders
Unmatched quality and scale
"Simply amazing learning experience!"
"My experience at Scrum Alliance was simply exceptional ... "
Developed by community experts
Our community is at the heart of everything we do. This course wouldn't be possible without the subject matter experts who generously share their time and talent. Join us in recognizing these individuals for helping us inspire and empower our global agile community.
Is a microcredential worth it?
Microcredentials are a great way to continually add new skills with fast and flexible formats. Here are just a few reasons microcredential training is a worthwhile investment for you and your team.
- Focused expertise — gain specialized knowledge in a specific area
- Flexible learning — learn the way you prefer by choosing from live or on-demand learning formats
- Cost-effective — typically less expensive than certifications or degree programs
- Relevant — topics prioritized to cover industry trends and emerging technologies
- Expedient — earn a credential in hours as opposed to weeks, months, or years
- Recognizable — validated by Scrum Alliance, a globally recognized credentialing body
- Practical — build skills and knowledge immediately applicable in your role
- Stackable — combine microcredentials to build comprehensive learning pathways
Train your team!
Interested in purchasing this course for more than one person? We can help.
Agile marketing takes the principles, values, and tactics of agile software development and applies it to a marketing context.
Agile is a mindset and a way of working based on the principles of the Agile Manifesto Manifesto. This approach emphasizes:
- Delivering optimal customer value
- Delivering value early and often
- Making data-based decisions
- Collaborating cross-functionally
- Responding to change
While agile takes practice, patience, and determination, it can help you and your team rise above the competition.
While results are not one-size-fits-all, many agile marketing teams and marketing professionals experience these benefits:
- Enhanced teamwork and collaboration
- Flexibility when campaigns and priorities must pivot
- Improved team productivity
- Rapid identification of risks and roadblocks
- Break down silos between marketing and other teams
- Better understanding of what customers need
- Improved quality
- Ability to iteratively improve campaigns based on feedback
Agile as a way of working and delivering value is not a set of steps but a mindset shift based on simple principles and values. It takes time to adopt agility and truly make the switch to behaving responsively and iteratively. While there are many ways to get started, the Agile for Marketing microcredential course will lay the foundation for pivoting your approach. Learn the basics and try implementing pieces as you go, like sprint-based delivery or sharing incremental campaign results with stakeholders to get feedback early and often.
At Scrum Alliance, we know from experience that Agile is for Anyone™. Marketing teams, trauma departments in hospitals, HR professionals—these are just a few examples of job roles that can be positively transformed by agile.
While these principles have their roots in software development, today teams of all kinds are benefitting. The key is to adapt agility to what you do. With a little experience, training, and perhaps the guidance of an experienced agile coach or scrum master, all sorts of teams can make the transition to more responsive ways of working.
Agile for Marketing is primarily text-based, with interactive exercises, quiz questions, and digital flash cards for reinforcement. It is not video-based. The lessons can easily be started, paused, and picked up again as suits your schedule. Plus, you can learn from anywhere on a laptop, phone, tablet, or desktop.
Have additional questions?
Agile for Marketing
It's never too late to make your marketing practices more agile. Get started today!